 
|
|
Hardcover
Publisher: powerHouse Books
A. G. Lafley
Format: Bargain Price
Kevin Roberts passionately believes that love is the way forward for business. In his second book, Lovemarks: The Future Beyond Brands, Roberts recounts the journey from Products to Trademarks to Brands - and the urgency of taking the next step up - to Lovemarks. Roberts offers a lively, critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assult of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers. To get there, Roberts advocates infusing brands with three fundamental Lovemark elements: Mystery, Sensuality, and Intimacy. Mystery enters by drawing on the past, present, and future; the value of myths and icons; and the powers of inspiration; and by tapping into dreams. Sensuality and the five senses can be used to locate touch-points with consumers. Intimacy is created through commitment, empathy, and passion. The power of these dynamic forces is captivatingly presented with lively anecdotes, living examples, and graphic illustrations drawn from the world of advertising and beyond. The idea that consumers, not companies, own Lovemarks is fundamental. This book shows that not only business mavens, but the special people that Roberts calls "Inspirational Consumers," can shape the future of commerce. With a foreword by Procter & Gamble's Chairman and President, A.G. Lafley, the book also includes insights from business leaders, ideas people, and artists, including Cambridge University's Sandra Dawson, former rugby All Black captain Sean Fitzpatrick, Visionaire editor Cecilia Dean, author Malcolm Gladwell, Founding Editor of Fast Company magazine Alan Webber, Nike's Clare Hamill, and Toyota Motor Corporation's Yoshio Ishizaka. The book is an entertaining, elucidating, and ultimately inspiring vision of the rejuvenation of brands through the power of love and the responsibility of business to fulfill one of its key functions - to make the world a better place.
Sellout "Brand" or just plain "Bland"? In Lovemarks, advertising giant Saatchi & Saatchi CEO Kevin Roberts delves deep into what mysteries lie behind the long-term success and unwavering customer loyalty for a can of Coke or a pair of Levi's, ultimately concluding that Love is the answer, and without some emotional connection to a product, it will dry up like a generic raisin in the sun. Enter Lovemarks, the new marketing buzzword, which will likely be bandied about at board meetings as vigorously as The Tipping Point. But before Roberts can get to what in fact a Lovemark means in the worlds of advertising and marketing, he takes us on a virtual tour of his CV. There was his first post at Mary Quant in London, then the gig as New Products Manager of Gillette International in the Middle East, on to CEO of Pepsi in Canada, and later the same role at Lion Nathan in New Zealand. The list goes on, and so does Roberts--on and on--about his achievements and experience building brand awareness and shaking things up (he famously machine-gunned a vending machine at a presentation for a spot on the evening news). More importantly, he succeeds at blasting away the smoke and mirrors that might prevent a creative genius (or an ordinary consumer) from seeing what makes Superman the most beloved super-hero of all time. Despite the somewhat egocentric approach to taking us there (he is, after-all, a pretty smart guy), we arrive at Roberts's point beautifully, and see what he sees: "That human attention has become our principle currency." And that, in these times, forming long-term emotionally charged relationships with customers is the only way to make a product weather the long haul. And while Roberts speaks to us in a spirited, conversational manner (that makes Lovemarks a pleasure to read), the design of the book seems to work against him, as convoluted typography and a general lack of layout consistency give the book a visually amateurish look. --Christene Barberich
| Customer Reviews: |
|
| |
| Good Info on Business |
| Customer Rating: 3 out of 5 |
 |
|
This is a good book for the entrepreneur who is interested in setting thier business apart from the pack. To create more than just a brand, but a "LOVE MARK." Its got some good points and Ive applied some of it to my small photography business. I recommend it, but only gave it 3 stars.
|
| Amazing Piece of Art |
| Customer Rating: 4 out of 5 |
 |
|
I'm was appointed in a marketing position where I have to build a brand. I do have background in marketing, and I worked as an assistant marketing manager for some time. Yet, I needed some literature to boost me in building a strategy. That's the whole reason behind buying this book :)
It was an amazing experience. It helped me realize things I've never thought it would matter.
I would like to say more about this book, but the problem is that I'm stuck at work... And I think I need to spend more time working than shopping online :P
|
| This book is a beautiful experience |
| Customer Rating: 4 out of 5 |
|
|
Is that what you want? Perhaps not.
In criticism of this book is is to some extent the chest thumping of Saatchi & Saatchi's CEO Kevin Roberts.
He is very full of himself and I went on the watch a number of videos and to track the lovemarks website.
At this point I've not read the sequel.
So what did I think of the book? It was awesome.
The books is just so well put together. It's a pleasure to read and it include lots of examples. Storytelling at its best.
I loved the fact he lives in a man made cave in New York.
I'd been reading the following books so I was into researching changes in our economy.
A Whole New Mind
The Deviant's Advantage
The Attention Economy
The world is flat
The Dream Society (Jensen)
I'd also been reading a bunch of branding books.
This book totally connected with me and my experiences and the other books I'd been reading.
|
| creative book |
| Customer Rating: 4 out of 5 |
|
|
Enjoyed the book and unique format made it a breeze to read. Probably better suited for marketing professionals or business owners in retail.
|
| Would you pay for an advertising flyer? |
| Customer Rating: 1 out of 5 |
 |
|
Well, you will if you buy this book! If you're in the industry there's nothing in this book you don't already know! If you're not in the ad industry, then by all means, go ahead and buy it so you can see how clever it is to publish a self-serving eye candy full of propaganda for Saatchi and Saatchi and Kevin Roberts concealed as a book about branding!
|
|
