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Trillion-Dollars Moms: Marketing to a New Generation of Mothers
Kaplan Business
$23.00



The Soccer Mom Myth
Wizard Academy Press
$19.95



Marketing to the New Super Consumer: Mom & Kid
Paramount Market Publishing, Inc.
$39.95



Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
Kaplan Business
$23.00



Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
AMACOM
$23.00



The Mom Factor: What Really Drives Where We Shop, Eat, and Play
Urban Land Institute
$19.95


  
Mom 3.0: Marketing WITH Today's Mothers by Leveraging New Media & Technology
by Maria T. Bailey

List Price: $26.00
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Hardcover
Publisher: Wyatt-MacKenzie Publishing

Internationally recognized marketing trend specialist Maria Bailey's cutting edge information on marketing to today's mothers with tomorrow's technology.


Customer Reviews:
 
A must read for all interested in marketing to women
Customer Rating: 5 out of 5 
This is a great book for anyone interested in the nuances of how best to market to women in our digitally dynamic world. Unlike other business "tutorials," this book offers advice on every page that is compelling and actionable.

Excellent Resource
Customer Rating: 5 out of 5 
No doubt about it, Maria Bailey has her finger on the pulse of American Moms. Having the heart of a mother herself, she is able to understand what is important to mothers today and is able to translate that into a powerful marketing tool.

We live in a techie world and Bailey teaches us how to connect with mothers in a way that is mutually beneficial and meaningful. It is a great resource and an easy read.


Excellent! Understanding the power of what's important to Mothers
Customer Rating: 5 out of 5 
I couldn't stop reading. Understanding the power of what's important today's mothers could not have been writting any better. Fast, Eco friendly, simple, acceesibility, empowerment, time management, these are some of the words I would use to describe my life as a working mom and Mom 3.0 effectly describles what I would look for in today's marketing world. Once again Maria has outdone herself! Great foward thinking!

Another Great Book by Maria Bailey
Customer Rating: 5 out of 5 
Maria has keen insights into the inner world of moms (she runs several mom websites including BlueSuitMom.com, NewBaby.com and is the host of Mom Talk Radio). Her new book talks about the latest technology and how companies can engage mothers. She covers video blogging, podcasting, blogging, mobile devices and more. I've met Maria in person and attended her workshops and this book is the next best thing to sit down with her in person.

I've also read her other books Trillion Dollar Moms and Marketing to Moms. They were both great - but this one is better.






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11/21/2009 05:20P