Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"
In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.
The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
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| Logos and More! |
| Customer Rating: 5 out of 5 |
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This is a great book for designers of all levels. It gives great explanations as to how one style of logo would work best over another based on its application. Color variation is discussed as well as detailed case studies and ways of presenting a logo to the client. The book is filled with pictures and variations of logos which makes this book very practical and inspiring. If you love design, this book is a must have and a great addition to your library. I'm glad I bought it!
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| Not a bad logo book, but not great either... |
| Customer Rating: 3 out of 5 |
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This is a reasonable book for someone interested in the art of logo design. It offers a balance of text and images and explains the thought process involved in designing a logo fairly well. I tend to prefer a more hands on approach to designing and would have enjoyed more images and diagrams of the process, rather than a written explanation. The title "Logo Design Workbook" is a bit misleading as it is not so much a "workbook" as a "reference guide".
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| BUY THIS BOOK |
| Customer Rating: 5 out of 5 |
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This book is very informational and is great for looking at. it has a very nice layout style and has been helpful with suggestions on logo design. A great book for all designers- from beginners to advanced.
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| Neither interesting nor inspirational |
| Customer Rating: 3 out of 5 |
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While I can't find too much fault with any of the information written in this book, many of the examples are rather poor. Why the Nick Jr. family of logos should be in the same book as some lame Cal Arts poster is beyond me; probably just simple nepotism.
It's fun to flip through, but you aren't likely to learn much unless you have no design experience whatsoever, and there really aren't even any "wow, that's really cool looking" moments, either. The only use I can think of for it is educating clients who think logos are things you obtain through contests and craigslist ads.
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| inspiring & interesting book |
| Customer Rating: 4 out of 5 |
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A great and interesting book to read if you want to design logo's (or just your own, like I did).
The layout is great and makes you enthousiastic to start designing.
The reason that it is not five stars is that I missed some great examples (could be that I've different reference materials because I live in Europe).
Though it was an inspiring and usefull book; I'd buy it again.
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