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Paperback
Publisher: Rockport Publishers
What catches a customer's attention in a store? What makes one display more inviting than another? What type of layout encourages lingering, longing, and -- most importantly -- buying? The Inspired Retail Space answers those critical questions and more. This enlightened primer features profiles of entrepreneurs, corporations, and small-business owners who have created innovative, buyer-friendly retail spaces. From Blockbuster to Bergdorf Goodman, Prada to The Paris Apartment, Rogers and Kitchen to Eddie Bauer, readers discover how top retailers around the world have transformed selling environments large and small. Each approach is examined in terms of aesthetics and marketability, and practical sidebars address everything from techniques for attracting customers to plans for improving traffic to tips on displaying merchandise effectively. Aimed at inspiring and motivating customers through fun and appealing retail spaces, this guide will help owners of any size business keep cash registers ringing.
| Customer Reviews: |
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| Great Inspiration |
| Customer Rating: 4 out of 5 |
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unlike the other reviewers, i actually found this book to be quite inspiring. there's a ton of beautiful pictures of what you can do if you have a lot of money. in my opinion, it's not how much money you have but how you use it that matters. this is quality over quantity here and if you just want to look like everyone else, don't buy this, just go to the mall and see what the shops there are doing.
the idea that you have to jam pack as much stuff as possible in your store in order to be successful is outdated and frankly, just plain silly. i would much rather go into a store that was well edited then to a store that looks like the owner barfed up a bunch of product on the walls, floor, and ceiling - you name it. these stores personally make me want to leave - visual overload!
so, if you are looking for what "could be" than this book is right for you - but if what you want is store with more product than floor space, look somewhere else... the title does it justice - the INSPIRED retail space. other books of note are "hip interiors" and "hip entertaining" both which i highly recommend for great inspiration.
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| Not what I expected. |
| Customer Rating: 1 out of 5 |
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This book was a dissapointment for me. I don't have an unlimited budget for store design and most of the businesses featured in this book clearly did. There are a few exceptions to this in the book, but if you're a small business looking for ideas to freshen up your store, I would not recommend this book.
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| Not relavent for most businesses |
| Customer Rating: 2 out of 5 |
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This book is basically just a picture book of expensive stores most of us can't afford to shop in (the ones with 2 pairs of shoes on one entire wall, and 3 items on fancy hangers on the other wall). Most of the displays are designed so specifically around the products so it's difficult to even use the pictures as inspitration for different types of merchandise.
We got much more inspiration from the book "Store Presentation & Design" by Vsiual Reference Publications.
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