 
|
|
Hardcover
Publisher: Pelican Publishing Company
Roderick Fong
Every Christmas, one or two toys emerge as the toys to have, and stores experience shortages, while the media reports on parents standing in line to ensure they have a chance to buy the toy that will satisfy their child's greatest yearnings. Gene Del Vecchio, a toy-marketing expert, outlines here the essence of a blockbuster toy and the various recent approaches used by Crayola, Disney, and other companies in choosing their products. Six chapters discuss blockbuster marketing strategies.
| Customer Reviews: |
|
| |
| Excellent |
| Customer Rating: 5 out of 5 |
 |
|
As an up-and-coming successful toy inventor, I thought this book was excellent. I have read a few others, but I found that this one inspired the most ideas. Del Vecchio's matrixes are a great tool for idea generation (or the checking of your ideas). Buy it and read it.
|
| MUST READ FOR PLAYMAKERS |
| Customer Rating: 5 out of 5 |
|
|
Gene Del Vecchio's new book, The Blockbuster Toy-How to Invent the Next Big Thing, provides penetrating insights and well- honed experiences. His awareness helps to clarify the puzzle of creating a successful product from many complex dimensions.
The book is well written. It provides the vantage point of history, popularity, culture and values to show "playmakers" what works, what does not, and why.This book is a must read, providing valuable guidance for every "playmaker" and everyone in the business-from inventors to manufacturers and sellers.
You will be able to compare the experiences you have had with the products discussed that can be measured against his sensible and practical guidance.Perhaps more "playmakers" will ponder the fact that many successful toys were created not for fame and fortune, but instead for the love and laughter of children-basic values that have been superseded by avaricious investors and the eager quest for the "hot toy." The many concrete examples present classic icons that surpass time and trends and remain perennially, "Evergreen." There is a lot of value in understanding the essential components that make for success and to use his principles for careful study.
Who knows what will become the next "Furby" or "Teddy." Meanwhile read this book to get inspiration,knowledge and the map and compass before you venture forth.
|
| Review of THE BLOCKBUSTER TOY |
| Customer Rating: 5 out of 5 |
|
|
GENE DEL VECCIO'S BOOK ON THE BLOCKBUSTER TOY IS EASY TO READ, HOLDS INTEREST, AND SUPPLIES A HISTORICAL PERSPECTIVE, AS WELL AS A CONCEPTUAL PERSPECTIVE, OF TOYS PROBABLY NOT FOUND ANYWHERE ELSE. IT SHOULD BE OF INTEREST TO ANY MANUFACTURER OR MARKETER OF PRODUCTS FOR KIDS (NOT JUST TOYS), AND OTHER MARKETING PRACTITIONERS, FOR THAT MATTER.
|
|
