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Hardcover
Publisher: Allworth Press
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| A top pick. |
| Customer Rating: 5 out of 5 |
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Brands today must shift from commodity status to associations with emotion and inspiration - thus 'brandjamming', a metaphor Marc Gobe uses to support the idea that brands which succeed best connect with culture and emotions. Chapters tell how to encourage collaboration, innovation and intuition to support 'brandjamming', drawing on the author's vast experience as CEO of one of the world's top ten brand image creation firms. College-level students of business will find this real-world perspective goes beyond theory to create a foundation of standards and basics essential to re-vamping the brand association process, making BRANDJAM: HUMANIZING BRANDS THROUGH EMOTIONAL DESIGN a top pick.
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| Brandjam: Right on the money! |
| Customer Rating: 5 out of 5 |
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Brandjam from Marc Gobe is right on the money. Marketers must start paying attention to the emotional connection between the brand and the consumer. Gobe leverages his vast experience to demonstrate this in a clear and easy to understand way, using very relevant examples. A great marketing book.
Stephan Sigaud,
President
Harris Interactive Loyalty
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