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Hoopla
by Crispin Porter + Bogusky
| List Price: |
$45.00 |
| Price: |
$29.70 & eligible for FREE Super Saver Shipping on orders over $25. |
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$15.30 (34%) |
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Hardcover
Publisher: powerHouse Books
They’ve been called "visionary" by both Newsweek and Time, hailed as "the ad world’s most talked-about agency" by USA Today, and dubbed "the next big thing" by Business 2.0. They launched the Mini car craze in America, took on Big Tobacco in the controversial Truth campaign, sexed up Virgin Airlines, and made Burger King sizzle once again. And they did it with bold publicity stunts, infectious viral marketing strategies, funny masks, folding paper, outrageous Internet hoaxes, and a weird, garter belt–wearing chicken who became a cultural sensation. And this random madness has a very sound method to it: Hoopla. In Hoopla, the secret inner workings of this freewheeling, break-the-mold idea factory are revealed for the first time. Veteran journalist Warren Berger, who has tracked and reported on the CP+B phenomenon over the past decade, fully examines and deconstructs the methods that lie behind the agency’s seeming madness, while the striking images throughout the book (captioned by the CP+B creative team) provide insights into the logic, intuition, mischief, and passion that leads to the creation of Hoopla. The result is a fascinating journey into a realm of unbridled creativity. See the madness. Read the method. Hoopla. Hoopla also includes practical, step-by-step advice on how to find and promote big ideas (even on a shoestring budget), and how to generate excitement and hype in today’s cluttered, noisy communications landscape. If you’re a marketer, a communicator of any type, or anyone who needs to get out a message and generate some buzz, Hoopla will change the way you think about the art of communication.
| Customer Reviews: |
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| blah, blah, blah |
| Customer Rating: 1 out of 5 |
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so hip and so on "top of the pile", so sad. sure ya'll are smart and rich and kinda mean and .... zzzzzzz ... oh, sorry, what were we talking about. oh yeah, we were talking about people talking about themselves .... zzzzzzzzzzzzzzzzzzz
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| Recent Order |
| Customer Rating: 3 out of 5 |
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I placed the order on 5 September and is expected to recieve the book on or before 1 October. However, the book hasn't been arrived yet. This is quite unusual as it is not the usual practice of your delivery schedule.
Look forward to receiving the book soon!
Emily
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| Hooplariffic! |
| Customer Rating: 4 out of 5 |
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This book is awesome and depressing at the same time... As I read page after page of the ground breaking creative ideas that have come out of that shop, I am continously reminded of my insignificance in the ad world. Nevertheless, this is still a cool book and a great read, full of inspiration and motivation. And... it's sandpaper cover has really come in handy removing some of the unsightly rust spots from my VW.
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| Crispin, Porter, and Bogusky's Hoopla leaves room for improvement |
| Customer Rating: 2 out of 5 |
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A well intentioned book meant to profile one of America's leading advertising agencies ends up leading the reader on a confused journey lacking clarity, consistency, and organization. What could have been a prolific view into the creative process behind some of the most successful advertising campaigns eventually leaves the reader scratching their head wondering what the hell the point of the book was. Although the book graces some of the insights and strategies that were leveraged to develop the creative idea, most of the narrative hinges on a self indulgent and narcissistic viewpoint of how great CP&B thinks they are.
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| Advertising |
| Customer Rating: 5 out of 5 |
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if you like advertising, this is a great book from one of the most powerfull ad vertising agencies in th US, very nice design
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