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Hardcover
Publisher: powerHouse Books
Format: Illustrated
ISBN13: 9781576872673
Condition: USED - GOOD
Notes:
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A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win. In 2000 Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, Ideas Company, said that brands were running out of juice. In Lovemarks: the future beyond brands, Roberts showed how Mystery, Sensuality, and Intimacy can create powerful emotional connections with consumers. The response to the book was electric. Now in 16 languages, Lovemarks has generated a wave of consumer conversations stretching over 100-plus countries. In this follow-up book, The Lovemarks Effect: Winning in the Consumer Revolution, the people speak—consumers, owners, and marketers show the impact of Lovemarks on their lives, their businesses, and their aspirations. How consumers feel about you—their emotional connection to you—is what determines success now. The Lovemarks Effect offers instruction and inspiration about creating emotional connections and winning in a consumer-empowered future. From the aisles of the in-store experience to the power of sustainable design, from Lovemarks research to consumer stories, The Lovemarks Effect is a joyride through the evolving business landscape.
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| More usefull than the 1st version |
| Customer Rating: 4 out of 5 |
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This book contains a lot of information even in the firsts pages, the author does not spend 126 pages to tell us what a lovemark is. It comes with a lot of information of how to measure a brand in the lovemark axis. Very usefull for a school/college project about the subject.
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| Delightful, engaging and inspiring |
| Customer Rating: 5 out of 5 |
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The other reviewers have done a fantastic job of getting to the essence of the book, so I will just add a couple of anecdotal remarks.
I purchased this book after it was recommended by promotion guru, Lee Hunt.
I expected it to be informative but the book has exceeded my expectations in terms of its breadth, its design, its interactive quality, and its visual appeal. The book brilliantly manages to steer clear of any didactic rhetoric and is infused with poetic moments, 'love bites' and case studies on effective brand building.
This book is a must read, as is Kevin Roberts' Amazon blog.
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| Must read for any Brand Marketer |
| Customer Rating: 5 out of 5 |
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Lovemarks is the coined phrase Kevin Roberts CEO of Saatchi & Saatchi uses to describe brands that go beyond the traditional feelings consumers associate with the majority of today's brands e.g. respect/value limited association of positive emotion. A lovemark on the contrary is more than a brand it has personality, passion, drive, purpose, and most of all an undeniable loyalty among its massive group of consumers (fans of their brand).
Make no mistake Lovemarks was built on solid research and proven logic that has created a culture that is driving new business to Saatchi and Saatchi as well as reviving some of America's most iconic brands.
Why should you read this?
The book presents insightful points regarding the future of consumerism in an attraction economy. As you read through pages of examples of vividly illustrated brand profiles (Guinness, Lexus, P&G, Wal-Mart etc) you will go through a journey that demonstrates why these brands "lovemarks" have thrived and will continue to amass fans through their continuous ability to provide unique consumer experiences.
Try also:
Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
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| Lovemarks Make a Difference in the Real World |
| Customer Rating: 5 out of 5 |
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When Saatchi & Saatchi CEO Kevin Roberts first introduced the concept of Lovemarks -- those products and services that have established an emotional connection with their users and consumers that inspires loyalty beyond reason -- the notion seemed intuitively sound. But the question that remained to be answered was how this concept would work in the real world. Was it something that could be measured or just more Madison Avenue feel-good fluff? He's answered those questions and his critics in a compelling fashion with his sequel, The Lovemarks Effect: Winning in the Consumer Revolution. Roberts demonstrates exactly how Lovemarks work in the marketplace by taking the reader on a tour of Lovemarks as seen through the eyes, ears and hearts of the CEOs and marketers who have the used the power of emotion to connect with their consumers. Equally important, he engages the reader in a user-friendly conversation about the research that offers proof positive that Lovemarks exist, can be measured and do make a difference. It's an enjoyable read crammed with illuminating insights.
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