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Hardcover
Publisher: Kaplan Business
Mothers are the most powerful consumers in the United States today. But to obtain a portion of the $17 trillion+ spent by moms, authors Maria Bailey and Bonnie Ulman say marketers must recognize the power of mothers, appreciate the time they put into selecting a product, and understand what it means to be a mom today. It’s a far cry from years past. Recent Census results indicate that the mom market has dramatically changed. In Trillion-Dollar Moms, Bailey and Ulman provide background information and analysis of today’s multigenerational moms, revealing original research findings on how the differences between them affect purchasing behavior. Drawing on proprietary research, their experiential insights, and case studies of successful marketing initiatives, the pair will empower you to secure the spending of moms with strategies and tactics that include: •Initiating publicity campaigns that resonate with mothers •Developing powerful sampling programs with doctors and pediatricians •Creating advertising campaigns with relevant messaging •Hosting special events that appeal to the mom market •Launching flex-time programs for working mothers •Incorporating women business owners into your vendor list •Designing Web sites with time-saving features for busy moms There’s no doubt that mothers spend money. And with Trillion-Dollar Moms, you’ll have everything you need to act on and capture your share of this lucrative market.
| Customer Reviews: |
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| Hello Maria Bailey, Mom on Fire! |
| Customer Rating: 5 out of 5 |
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I had no idea what I was going to get with this book...I only wanted to read it because I see all the amazing work Ms. Bailey does for mom's online and on her MomTalkRadio show. I began to read it was inspired to pump my own business up. Truly. It was a quick and easy read.
Kimberley Clayton Blaine, MA, MFT
Founder and Chief Mommy Vlogger, www.TheGoToMom.TV
Author: Mommy Confidence: 8 Easy Steps to Reclaiming Balance, Motivation, and Your Inner Diva
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| Great Book! |
| Customer Rating: 5 out of 5 |
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I really enjoyed this book. It opened my eyes to a different way of looking at marketing to moms. The authors gave tips that I could not have thought of on my own. I recommend this book to anyone who has a product that can be marketed to moms or women in general.
I will look back on this book multiple times. Great buy!
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| Not what I expected |
| Customer Rating: 2 out of 5 |
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Beyond some very basic ideals (market to mothers based on child's age, not mother's age), this book was disappointing to me. I really wanted some very specific ideas on what to do and this book had more 'here are the types of moms.' Few practical case studies on what has actually worked.
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| Mostly good but badly edited |
| Customer Rating: 4 out of 5 |
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A very good read with rich statistical factoids on an increasingly popular topic. Only problem is bad editing or sloppy fact-checking. Example: page 3, "Three major factors impact...", followed by only two factors. Pages 55 and 75, hailing both Gen X and Gen Y mothers as "...the most ethnically diverse population in the history of the United States".
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| Packed with Knowledge! |
| Customer Rating: 5 out of 5 |
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If men are from Mars, mothers are from Venus and advertisers are from another galaxy altogether. Fortunately, authors Maria T. Bailey and Bonnie W. Ulman have a hot ticket for corporations that hope to rocket to the new frontiers of mother-focused sales. Backed by credible marketing data, real-life case studies and their own experiences as mothers in the world of marketing, Bailey and Ulman decipher the consumer motivations of modern moms and New Age grandmothers. They include excellent examples of successful corporate strategies and of some misdirected advertising campaigns as well, plus easy-to-understand charts, sidebars and graphics. This makes the book repetitious in parts, but still strong. We warmly recommend it to marketing, public relations, advertising and business development professionals.
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