 
|
|
Paperback
Publisher: Kaplan Business
Do tweens have economic power? At 20 million and growing, this group presents a serious opportunity for today’s marketers, influencing as much as 20 percent of the $550 billion in household spending by the 8.7 million families in which they live. As part of Generation Y, tweens are the last offspring of the large and powerful baby boom generation and, like their parents, are a market force to be reckoned with. No longer children and not quite teenagers, tweens-kids aged 8 to12 years-are one of the fastest growing market segments for corporate America. With significant influence on household and family purchases, the four key motivating drivers for tweens are fun, freedom, power, and belonging. The Great Tween Buying Machine will demystify the newly discovered tween market using research findings and by discussing product development techniques and the latest marketing strategies in packaging, advertising, and promotions. The Great Tween Buying Machine reveals key information on how to expand a company’s marketing base now, recognizing that an early investment in the tween market is an investment in a company’s future.
| Customer Reviews: |
|
| |
| A new low... |
| Customer Rating: 1 out of 5 |
 |
|
Marketers and advertisers base the majority of their life on the creation of false needs. Siegel demonstrates why it is that this "tween" market has become so interesting for businesses: this particular age group is old enough to make suggestions to their parents about how to spend their money but still young enough to be utterly manipulated.
|
| Must Read! |
| Customer Rating: 5 out of 5 |
 |
|
This book provides the perfect balance of insightful research, child psychology, and real-world application. Truly a must read for anyone is looking to understand the tween market.
|
| Pick it up! |
| Customer Rating: 5 out of 5 |
|
|
This book provides real insight into an often-ignored angle of retail. A must-read for advertisers who don't want to be left behind.
|
| a real must-read |
| Customer Rating: 5 out of 5 |
|
|
A friend highly recommended this book and I would do the same to you. You will gain valuable insights into the complex, evolving world of tweens and begin to understand the way they interpret the world around them. A real must have for the library of any marketer, designer or brand manager.
|
|
