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| A better way to analyze and influence customers |
| Customer Rating: 5 out of 5 |
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Simply awesome! Every Product Marketing professional must read this book. This book really breaks it down to the basics. So refreshing!
We often hear people say 'keep it simple stupid' and 'understand the right and left brains' (as if that really matters!). This book provides proven insights that really matter.
I particularly found the new way to dissect the brain into three parts and the section on how the brain really works quite intriguing as well as applicable to consumer marketing to analyze and influence the well-informed customer of today.
- Avinash (Avi) Jhangiani
blog: h[...]
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| Fascinating look at how the primitive brain influences us |
| Customer Rating: 5 out of 5 |
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I found the information in this book valuable for two reasons: 1) it added to my general knowledge of how the brain works and 2) it gave me excellent ideas for how to write persuasive website copy.
If you want to know why we respond more to pictures than words, read this book now!
-- Phyllis Zimbler Miller, [...]
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| If you are in marketing or advertising read this book! |
| Customer Rating: 5 out of 5 |
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If you are in marketing or advertising this book will help you craft better ads and copy. It is an easy read, that some may find too basic, but I loved how it explained why people buy on emotion and 'rationalize' purchases. Great basic guidelines for helping you improve your marketing communications and better understand reader reactions. I believe it is one of those books you will want to keep around for reference.
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| Increased my sales by 50% with few tools implemented. |
| Customer Rating: 5 out of 5 |
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This book is fantastic.
I have a team of business builders I teach and I find myself referencing this material often!
This is a book that really helps you understand the core psychology behind why someone buys and why they feel skeptical.
If you have a lot of "on the fence" leads, and you're wondering what you need to say or do to get them to make the leap.
This is THE book for you.
I've implemented these concepts in my sales funnel and have seen a serious increase in sales.
This is worth every penny and then some.
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| Neuromarketing |
| Customer Rating: 5 out of 5 |
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The most incredible new view for marketing that is working very very well when implemented as instructed by the book.
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