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Paperback
Publisher: Prentice Hall Press
ISBN13: 9780735203433
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
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In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity.
In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.
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| Good information for international readers but basically made for the USA |
| Customer Rating: 3 out of 5 |
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I live in Greece. Too far from any Small Business training program. Fortunatelly there are books at Amazon that have helped me find the information and "training" needed. I am in the process of openning a pet boutique "1001 ideas..." set me on the right retail path. Although many of the marketing suggestion are only feasible in the USA the overall view was helpful. What would have made this book perfect for me? more detail information aim at specific business fields. But I am not complaining I got my money's worth. By the way, the readers review on the books offered at this site really guide our purchases. Excellent marketing tool!
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| For Newbie |
| Customer Rating: 1 out of 5 |
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For anyone with some basic retail history or experience, this book is a real waste of time, it is so basic that was totally a waste of time for me. The title 1001 is misleading name to sell, i beleive it is not also ethical to call a name 1001 ideas, and providing (i dont know) less than 100 very basic mostly unusable ideas.
This book should be renamed Retail for Newbie or something like this, than I could give it a better rating in realation to what is expected with relation to the title.
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| great ideas |
| Customer Rating: 4 out of 5 |
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A Great book, to give some fresh new ideas. Which is much needed when you seem to get bogged down in the day to day activities of a retail store.
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| A book for reference, not dependence |
| Customer Rating: 4 out of 5 |
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As others have said, some of the ideas in this book are very basic. However, I see this book as more of a reference library addition than a means of learning out to run a retail store.
I can see a day when I open this book for a marketing idea and use it.
I purchased this book knowing full-well it hadn't gotten great reviews here.
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| Not very innovative... |
| Customer Rating: 3 out of 5 |
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This book is so basic, for people who do not pay attention to mainstream marketing. It gives advice such as (on decorating for Easter): "decorate should be pastel colors, easter eggs, bunnies" Like I never would have thought of that!
Just watch what all the mall shops do and copy them - No creative, original ideas here, just rehash of what has already been done. Red hearts on Valentines, Santa Claus at Christmas...
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