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The Brand Gap: Expanded Edition Peachpit Press $21.99 BrandSimple: How the Best Brands Keep it Simple and Succeed Palgrave Macmillan $14.95 Zag: The Number One Strategy of High-Performance Brands Peachpit Press $24.95 The Dictionary of Brand AIGA Center for Brand Experience Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management Wiley $35.00 Logo Design Workbook: A Hands-On Guide to Creating Logos Rockport Publishers $25.00

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler List Price: $45.00 Unavailable for purchase at this time

Hardcover
Publisher: Wiley

This innovative approach -- blending practicality and creativity -- is now in full-color!

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.

Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

Customer Reviews:
Order Review	Customer Rating: 2 out of 5
The seller indicated that there was some markings in the book. This was misleading. I was disappointed to discover that every page was heavily marked and difficult to read.
Good Book for Class	Customer Rating: 4 out of 5
This is a good book. It has lots of information and photos. The book is a good reference for someone who is just starting out. It teaches what the difference between a brand and logo.
Great book, weird condition...	Customer Rating: 4 out of 5
I ordered this book from Amazon new instead of used because I'm rather obsessive about book condition. Strangely ... this book came really dirty and beat up. Rather disappointing. The book on the other hand is a great book, and a worthy read.
I love this book!	Customer Rating: 5 out of 5
The information is categorized and outlined so meticulously! I have learned so much from reading this book! Excellent....
Very thorough with great examples	Customer Rating: 5 out of 5
I used this book for a graphic design course that I'm taking and it was very informative as well as thorough. It was interesting to read about all of the brand identities and how logos really affect the way a company is viewed. I like the detail, the graphics and the comparisons for the different logos. This helped me in developing a good design for my project.