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Kellogg on Marketing Wiley $37.00 Kellogg on Strategy : Concepts, Tools, and Frameworks for Practitioners Wiley $29.95 BrandSimple: How the Best Brands Keep it Simple and Succeed Palgrave Macmillan $14.95 Harvard Business Review on Brand Management (Harvard Business Review Paperback Series) Harvard Business Press $22.00 Kellogg on Integrated Marketing Wiley $35.00 Kellogg on Advertising and Media Wiley $29.95

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management by Wiley List Price: $35.00 Price: $23.10 & eligible for FREE Super Saver Shipping on orders over $25. You Save: $11.90 (34%)

Hardcover
Publisher: Wiley
Tim Calkins

ISBN13: 9780471690160

Condition: NEW

Notes: Brand New from Publisher. No Remainder Mark.

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The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:

• The latest thinking on key branding concepts, including brand positioning and design
• Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio
• Techniques for building a brand-centered organization
• Insights from senior managers who have fought branding battles and won

This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

Customer Reviews:
Excellent Book!	Customer Rating: 5 out of 5
I don't work in this area, but I got really interested on branding during my masters class. The book covers a lot of topics with great examples, not only from the mass consumption market but from heavy manufacturing and technology companies. All the articles and topics make a coherent progress from the basics of branding to the complexity of branding strategy.
Good Experience with this Seller	Customer Rating: 5 out of 5
Book arrived on time and is in great condition. I would recommend doing business with this seller.
great book with clear point and concise infor	Customer Rating: 5 out of 5
As NU student got this book as a reference. I heard Alice and Tim are two of best pro in Kel I agree totally after reading this. Strongly recommend
Branding defined.	Customer Rating: 5 out of 5
Image is everything right? But is hard to stick a dollar sign on to "Image" or better yet "Brand". Detailed case studies of real world products help put things in perspective. Some of the early choices of companies like Coke and Nike have really helped maintain the integrity of the brand through the test of time. By using brands that are all around us, Kellogg on Branding brings it all to your doorstep. I recommend this book to marketing/advertising industry people just as much to fans of books like "The Tipping Point" and The Long Tail.".
good book	Customer Rating: 5 out of 5
This book is very good for anyone who wants to be or already works as a marketing manager in any industry. Branding is not everything of marketing, but it is really an important part can increase or decrease a business.