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Paperback
Publisher: Peachpit Press
ISBN13: 9780321580061
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
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“The complex business problems we face today can’t be solved with the same thinking that created them,” says author Marty Neumeier in this entertaining and original read. Instead, he says, we need to start from a place outside traditional business thinking. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of business history.
This is the third in the author’s bestselling series of “whiteboard overviews.” In his first, THE BRAND GAP, he addressed the gulf between business strategy and customer experience. In his second, ZAG, he explored the number-one strategy of high-performance brands. In the third, THE DESIGNFUL COMPANY, he shows how design thinking can build a culture of nonstop innovation. “If you wanna innovate,” he says, “you gotta design.”
Excerpts from The Designful Company
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| Customer Reviews: |
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| A New Take on Design and Management |
| Customer Rating: 4 out of 5 |
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It wasn't that long ago that a company could manufacture a mediocre product and use mass advertising to succeed in the marketplace. According to author Marty Neumeier, those days "have come to an end." [p. 61]
It's innovation that's driving opportunity and market share -- think iPod, Google, Prius and NetFlix.
How do you radically differentiate, as well as solve all the other persistent, pervasive, slippery problems facing business today?
The answer to that question is the central theme of his book. According to Neumeier, you'll need to adapt "design principles" into your management processes, fundamentally changing the way you do business.
Easier said than done, of course. How do you "trade the false security of best practices for the insecurity of new practices?" [p. 47]
He has a lot of ideas about how to make it happen. I loved his good/different chart, as well as the identification of the "levers of change."
This is a book about creativity and business, and it's crafted like one. Fun illustrations, text that goes over pages, and a solid index.
The book isn't as much fun to read as something from Jack Trout, but if you're thinking strategically about how you'll need to shape your organization to thrive in the future, you should give this book a serious read.
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| Great book. Easy read. |
| Customer Rating: 5 out of 5 |
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I found this book easy to read and full of inspirational information. This book helps to bridge the gap between designers and non designers. It's a great book for designers to read because it addresses many of the problems we face dealing with management or others who don't seem to get our vision. This is even a better book for those who are not designers as it may help open your eyes and mind to why we think the way we do and why design is so important in every facet of business, especially for end users.
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| Creating a culture of innovation |
| Customer Rating: 5 out of 5 |
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Another terrific little tome by Marty Neumeier. I wish more authors of design and business books would take his 'whiteboard overview' approach and condense the topic into a clear, concise read. Rather than a light read, though, this book is full of concentrated insight and techniques on operating a 'designful' company and creating a culture of innovation. The illustrations alone helped me visualize the relationship between business structure, design strategy and branding. Highly recommended.
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| Neumeier's Most Insightful Book |
| Customer Rating: 5 out of 5 |
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I have read Marty Neumeier's other books, found them all interesting and easy to read, however, this one tops the list. It goes beyond his general branding advice to give a more comprehensive image of the effective "new generation" company. As an employee of a start-up, I think this gave me a clear vision of how we should pursue excellence.
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| huge disappointment |
| Customer Rating: 2 out of 5 |
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I've read Neumeier's previous books (Zag and Brand Gap) and I think they're great, but not this one. It seems like Neumeier should have written an article instead of a whole book on the subject.
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