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Hardcover
Publisher: Crown Business
ISBN13: 9780307450388
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
Click here to view our Condition Guide and Shipping Prices
If the consumer economy had a sex, it would be female.
If the business world had a sex, it would be male.
And therein lies the pickle.
Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate.
This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently.
Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most.
• No Matter Where You Live, Women Are a Foreign Country: You’ll discover the value in studying women with the same intensity that you would a foreign market. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects this female culture and explains the important brain differences
between men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked.
• The High Fives: There are five major trends driving the global female population that are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning.
• The Good, the Bad, and the Ugly: Find out how the best and brightest companies have cracked the female code, and hear horror stories about those that haven’t. Through instructive case studies and interviews, Why She Buys provides practical, field-proven techniques that you can apply to your business immediately, from giants like Procter & Gamble and Toyota to upstarts like Method home-care products and lululemon athletica apparel.
At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share.
| Customer Reviews: |
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| Marketing To Women |
| Customer Rating: 4 out of 5 |
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Bridget offered some excellent insights into understanding the female buying process, and the gender differences that exists. Ideas like these provide a better gauge for hitting the target market. Good Eye Opener!
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| Spoiler Alert -This is the most fun you will ever have reading a biz book |
| Customer Rating: 5 out of 5 |
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Hands-down one of the most insightful and entertaining business books I've ever read. It's given me so many ideas I don't know where to start. I laughed and nodded my head while I learned..what more could you ask for? I had to buy another book since I handed mine off to my airline seat-mate, as I was so eager to share.
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| Why She Buys Rocks |
| Customer Rating: 5 out of 5 |
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If you still don't get it, then you better get it -- Bridget Brennan's "Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers." Mad Men as Has Been, and there's no turning back.
Steve Duthie
Senior Adviser, Corporate Communications
Amway Corp.
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| A Must-Read book, Brennan is Spot-on - Insightful & Fearless |
| Customer Rating: 5 out of 5 |
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Why She Buys gave me more "eureka" moments than any business book in recent memory. If your business depends on women customers, this book will become your bible. It's full of great anecdotes and case studies. I've taken my highlighter it in a million places, and already know it's the kind of book I'll reference over and over again. Bravo to author Bridget Brennan for tackling an important subject in such a fun and fearless manner.
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| A Must Read! |
| Customer Rating: 5 out of 5 |
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I love this book. It is loaded with practical examples about the differences between men and women and ideas to leverage those differences to target female consumers. Brennan is at once a seasoned business pro and a master storyteller so her writing is not only fresh, relevant, and insightful, but also totally engaging and memorable. I retained so many helpful tips because she supports her well-researched assertions with vivid examples from the everyday life. Why She Buys is a serious and scholarly business book that is as entertaining as summer beach reading. If your business depends on female consumers this book is a must read for your entire staff. I plan to give copies of this book away at the office holiday party this year- it may be one of the few gift books that people actually read!
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