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Paperback
Publisher: Palgrave Macmillan
ISBN13: 9780230617629
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
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In the quickly evolving digital marketplace, the basic principles of branding have not changed, but rather are more important than ever. In BrandDigital, Allen Adamson discusses the impact of rapid globalization on the digital brand, as well as the importance of social initiatives and the opinions of newly web-based preteens and teens. He explains how to harness the multiple functions of social networking, digital word-of-mouth, consumer-generated ideas, "green" branding, and new technologies such as the Blackberry and iPhone, while sticking to a simple, compelling, and credible brand promise. The book includes over 100 interviews with top branding professionals at Ameriprise, Burger King, General Mills, Hewlett-Packard, Johnson & Johnson, Nike, and others, providing numerous case studies of successful branding strategies in our age of global technological acceleration.
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| making digital simple is the hardest thing to do |
| Customer Rating: 5 out of 5 |
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"Allen is a great resource for anyone to have in their network. His books Brand Simple and Brand Digital are fantastic and deliver on their promise of simplifying the brand discussion. Out of all the books I've read he really makes it easy to read. I usually take weeks to finish a book but I read both his books in less than a week because his chapters are just long enough to keep my attention and not feel overwhelmed with information. The concepts are easy to understand for any entrepreneur or executive. I think if companies learned how to tell a story they might learn something from Hollywood. As a digital brand strategist, writer,producer and director I can see how Hollywood parallels the brand development process. More companies should take a look at how they tell a story because stories are engaging, entertaining and involving but never just one way. The digital world, like Allen says, magnifies poor storytelling. I recommend both his books to anyone wanting to understand what is going wrong with today's storytelling with todays big brands."
Steven Diebold
Digital Brand Strategist
Idea Into Action Interactive
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| Simple, How-to for Digital Branding |
| Customer Rating: 4 out of 5 |
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This was a simple, well-written account of what a company or individual can do to possess a successful digital brand. For seasoned marketers or branding newbies, this book provided a straightforward delivery for how to brand digitally in the Web 2.0 + world. I took notes and made lists throughout the book and most chapters had summaries and suggested assignments to getting up to speed in the digital branding world.
Once I finished this book I set up a few additional components in order to prepare to be accurately represented online. I plan to pass my copy along to colleagues in the office.
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| A Must Read |
| Customer Rating: 4 out of 5 |
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Once I got to this book, I was unable to put it down. It just spoke so well to me. The way Adamson is able to articulate how all aspects of the new age of digital merge together and help to promote loyalty and connections astounded me! There was no messy business jargon that I've had the displeasure of reading in so many business books I read nowadays. Everything was straightforward, clear, and relevant to the main point of the book.
I took a star off simply because towards the last quarter of the book, some sections seemed to be a bit repetitive. As if I had read it earlier on in the book and was now reading it again. If nothing else, though, it drove the point home.
I'll definitely be recommending the book to family and friends! Don't miss a chance to read this book!
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| The best branding book I've ever read in my life! |
| Customer Rating: 5 out of 5 |
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I just loved this book... It explains topics that you see complex in your studies in a very simple way, and it is very updated. This is a MUST READ for anyone who works with ecommerce, digital marketing or online communities. I'm sure it would help you increase your brand's equity, set apart from the competence and prevent you from committing many mistakes. Buy it now and enjoy!
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| Struggle to give it 2 stars |
| Customer Rating: 2 out of 5 |
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I think if you had never ever had anything to do with digital marketing then this book would be a good basic introduction to a few themes. But if you have had any level of exposure to digital brand campaigns then you may find, like me, that the examples are fairly well worn, and both the author and the people he quotes are very old school digital and fond of big sweeping fluffy statements. Personally on a quick read through it I can't say I took away anything from it and would count it as one of the less useful business books I've read.
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